InvestSmartSC Fest 2016 & 2017

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Client:

Securities Commission (SC) Malaysia

Project

InvestSmart® Fest is aimed at equipping investors with the fundamentals in making sound investment decisions, which include learning about investment opportunities and protecting oneself against investment scams.

Solution

Uses digital channels to reach out to tech-savvy and younger Malaysian demography.

• Website Promotion (Monthly Traffic Generation)
• Website Solutions (Landing Pages Creation) for Search Engine Optimization (SEO)
• Digital Advertising (Google Adwords)
• Sign-up Leads Generation (Online Registration)
• Conversion Tracking (MailChimp Online Form Integration & Email Marketing Automation)
• Design Conceptualization & Creation Works (Ad Banners/ Event Flyers/ Poster/ Instagram Banners/ Website Banners/ Newspaper Ads/ Newsletter banner/ Short Motion Video Production)

Results

InvestSmart Fest 2016 captured more than 10,000 website visitors.

InvestSmart Fest 2017 attracted nearly 20,000 visitors.
(Source: https://www.thestar.com.my/business/business-news/2017/10/19/good-turnout-for-sc-investsmart-fest-2017/)